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	<title>Comments on: A $500,000 marketing campaign doesn&#8217;t buy what it used to</title>
	<atom:link href="http://www.sethmnookin.com/blog/2006/10/16/a-500000-publicity-campaign-doesnt-buy-what-it-used-to/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sethmnookin.com/blog/2006/10/16/a-500000-publicity-campaign-doesnt-buy-what-it-used-to/</link>
	<description>Media, Baseball, Boston, the Red Sox, Music, Literature, and Mnookins</description>
	<pubDate>Mon, 08 Sep 2008 17:26:30 +0000</pubDate>
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		<title>By: lperdue</title>
		<link>http://www.sethmnookin.com/blog/2006/10/16/a-500000-publicity-campaign-doesnt-buy-what-it-used-to/#comment-1205</link>
		<dc:creator>lperdue</dc:creator>
		<pubDate>Wed, 18 Oct 2006 16:42:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.sethmnookin.com/blog/2006/10/16/a-500000-publicity-campaign-doesnt-buy-what-it-used-to/#comment-1205</guid>
		<description>"remainder-remainder" = shredder

There's promotion and then there's PROMOTION ... 

I just got back yesterday from a promo trip to Europe. Poland (no jokes please) was an amazing experience. My publisher there is a small one (Philip Wilson), but not only did the publisher's promo people do the best job I have ever experienced, but also the owners, editors and their friends and spouses all went to bat for me personally, calling every friend and acquaintance they had at television, radio and print outlets, at book stores (The largest being Empik) and government.

It was apparent to me that everyone _believed_ in my books ... not just believed in a marketing sense, but at a very gut level, in their hearts.

I'm truly amazed and honored. No publisher can do that for every book, but when you experience something like this it is a lifetime memory. This is probably why my books are selling far better in Europe and other continents than here ... that and the fact that the European press don't lick Random House's boots when it comes to the DVCode thingy.</description>
		<content:encoded><![CDATA[<p>&#8220;remainder-remainder&#8221; = shredder</p>
<p>There&#8217;s promotion and then there&#8217;s PROMOTION &#8230; </p>
<p>I just got back yesterday from a promo trip to Europe. Poland (no jokes please) was an amazing experience. My publisher there is a small one (Philip Wilson), but not only did the publisher&#8217;s promo people do the best job I have ever experienced, but also the owners, editors and their friends and spouses all went to bat for me personally, calling every friend and acquaintance they had at television, radio and print outlets, at book stores (The largest being Empik) and government.</p>
<p>It was apparent to me that everyone _believed_ in my books &#8230; not just believed in a marketing sense, but at a very gut level, in their hearts.</p>
<p>I&#8217;m truly amazed and honored. No publisher can do that for every book, but when you experience something like this it is a lifetime memory. This is probably why my books are selling far better in Europe and other continents than here &#8230; that and the fact that the European press don&#8217;t lick Random House&#8217;s boots when it comes to the DVCode thingy.</p>
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		<title>By: deversm</title>
		<link>http://www.sethmnookin.com/blog/2006/10/16/a-500000-publicity-campaign-doesnt-buy-what-it-used-to/#comment-1202</link>
		<dc:creator>deversm</dc:creator>
		<pubDate>Wed, 18 Oct 2006 01:42:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.sethmnookin.com/blog/2006/10/16/a-500000-publicity-campaign-doesnt-buy-what-it-used-to/#comment-1202</guid>
		<description>185,000. Wow. That's some chutzpah!

Question: What happens to a book when even the remainder warehouse is completely over-stocked? Is there such a thing as a remainder-remainder?</description>
		<content:encoded><![CDATA[<p>185,000. Wow. That&#8217;s some chutzpah!</p>
<p>Question: What happens to a book when even the remainder warehouse is completely over-stocked? Is there such a thing as a remainder-remainder?</p>
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